Project Overview
Executed the event decoration for a evening at the historic Yusupov Chambers in Moscow, as part of the "Edva Znakomi" cultural project. The event centered around the film Jeanne DuBarry, highlighting the opulence of Louis XIV’s era and the captivating story of the woman who won the king’s heart.

Marketing Concept
The design strategy reimagined Baroque extravagance for a modern audience, emphasizing authentic luxury over superficial display. Unique floral arrangements featured vibrant cauliflower heads instead of traditional flowers, accented with delicate crystal pendants that captured and reflected candlelight, creating an immersive and memorable atmosphere. This innovative approach reinforced the event’s theme and elevated brand storytelling.

Audience Engagement
To enhance emotional connection, guests were introduced to the core themes behind the decor before the screening, setting the tone for a deeper appreciation of the film. Post-screening, attendees were invited to return for dessert and reflect on the experience, encouraged by thematic cues embedded in the decor. Personalized takeaway cards with tassels and crystals, featuring curated film quotes, served as tangible reminders, extending the event’s impact beyond the evening.

Collaboration and Impact
Delivered in partnership with the "Flowers in the Estate" project, this initiative successfully combined cultural storytelling with experiential marketing, creating a distinctive brand experience that resonated with a discerning audience.